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Obviously, apps are going to be more popular than songs since many are free. And obviously songs are going to be more popular than books because many are much cheaper.

But painting this picture with price is only a rough sketch. The ways that these media are consumed (and consumable) fills in the details. The amount of energy needed to enjoy each varies greatly. The “digestibility” of the material is different. In a way, these are the same factors which are drawing consumption toward tweeting, blogging and browsing and away from paper based media.

I have to give it to Horace, the way he breaks down the data in graphs is nothing short of magical and he went over it further in the first episode of The Critical Path with Dan Benjamin. He is a genius.

The curve for application downloads is ludicrous and really mind boggling to me, not the numbers, but the rate at which its caught up with music. It’s astonishing.

I’m not an analyst of any sort but I think it’s also interesting what this suggests about the lifespan of content; books are more expensive but they also take longer to consume1, as with music you’ll tend to spend a lot of time listening to songs, but not as much time as you would spend reading a book2. For app’s, as Horace says many are free, and with the sheer influx of app’s since the launch of the App Store (recently reaching 400000) app’s are far easier to buy because they’re so cheap and far more disposable than music, their lifespan is short, they last until you find a better alternative at which point the former app gets deleted and you buy a new one. I can vouch for that, I’m writing this on my phone right now using Notesy, before that I used Note & Share! The accessibility and quality of app’s coming out every day in the App Store is making them ever more replaceable.


  1. I guess we also re-consume books as well. We do that same with music and app’s as well, probably more often, it’s also more accepted with music to listen over and over, but the investment of time with books makes it a lot more notable, the more time spent also justifies the monetary investment.

  2. Unless the song is a classic, you just have to love The Killers.

If iTunes was a hipster

Ecoute

There’s no denying iTunes is one of the most influential pieces of software to come out of the Apple HQ in Cupertino in the last decade, it changed the music industry for better and for always, there is also no denying though that as a music player iTunes can be cumbersome and clunky, there is just too much window for it to be a plain and simple music player. There are so many iTunes controllers out there which try to make using iTunes quicker and easier, a very well known one is Bowtie, as well as CoverSutra, and of course, Ecoute.

Unlike most other iTunes controllers Ecoute is a windowed application, it squeezes all of the awesomeness of iTunes into a window a quarter of it’s size. When you open it, you get a small window with all the Artists in your iTunes library. From there you just choose the Artist you want to listen to and that’s it! Because there’s less window to navigate Ecoute gives a better, quicker experience, one of it’s big advantages is that it only has to focus on playing your iTunes library so it’s a lot more responsive. One thing I really love about Ecoute is that it really embraces keyboard controls, you can easily navigate through your Artists, Albums and Songs all day just by using four keys: Left, Right, Up and Down. To make dealing with things a lot quicker Ecoute also has a fully configurable shortcuts preference pane, so that you can do pretty much anything in the app just using your keyboard. If you’re not a fan of keyboard controls though, you can use it just fine without with ease, or you can even link up your Apple Remote.

Ecoute has a leg up on Bowtie, it allows you to do multiple things Bowtie can’t, all in one window. Ecoute manages to tie in really well with social media, on of it’s killer features is sharing your music with your friends, Ecoute can post the song you’re listening to on Facebook, Twitter, or with Last.fm, it also integrates really well with Grooveshark so you can even post an audio link to the song. Another great feature in Ecoute is the ability to watch the music video of the song your listening to. Ecoute can find videos of the song playing on YouTube with one simple click, a list of videos are opened on Ecoute that you can filter based on Relevance, Rating, Play Count, or Global Rating. The one downside to this exceptional little feature though is that when you chose a video, it will open in your browser, rather than in-line in the app. Another novel little feature is that you can view the lyrics to a song you’re listening to, if any apply, which I confess i’ve never used myself but it really underpins the fact that the developers have thought of everything, I feel looked after when I use this app.

Unlike iTunes, Ecoute manages to get out of the way, there are no unnecessary sidebars or controls, it’s an incredibly minimal app, a perfect example of this is the one menu-let in the app, allowing you to navigate quickly and seamlessly between different categories of content, in iTunes whenever something new is supported it just gets added to the sidebar, Ecoute manages to do things so much more tastefully. Another great feature is the ability to search for a specific song. If you have a huge iTunes library, just type the first letter of the track, album, or artist and you’ll usually find the song you were looking for.

Every pixel in the interface of Ecoute just looks so minimal and so polished, the developers have even created their own video controls for movies and podcasts. Like Bowtie as well, Ecoute also supports a desktop widget for controlling your music, there are themes you can make or download for Ecoute. The PixieApps’ website also has a lot of Ecoute skins that they like.

I personally adore Ecoute, it might not be to some peoples tastes as it’s obviously not iTunes, but I think that’s a good thing. There is far less weight to it compared to iTunes, which is noticeable when iTunes stalls loading while Ecoute launches in a flash. When i’m using Ecoute I feel like everything has been thought through a little better, from the interface, to the functionality, everything just makes a little more sense. Ecoute is perfect as long as you are cool with giving up the iTunes Store, iTunes Sync and Ping. You probably wont miss that last one but I find myself having to open iTunes on occasion to buy a song, sync my iPod or download new podcasts. Ecoute is like if iTunes was a hipster - it would look really awesome and be super social - that sums it up pretty well I think.

Although Ecoute is an iTunes controller, not a replacement, it can’t be competitive with iTunes until you can at least download updates via it, until that day, I think i’m still going to use it, but it will sadly be co-dependent on iTunes. Ecoute costs £5.50 which is worth it without a doubt, providing a more polished take on iTunes. If I haven’t quite convinced you, you can download Ecoute and use a 15 day free trial, Once your free trial runs out, you get 15 minutes of usage before Ecoute quits each time.

If you like the take Ecoute has on playing music, you’ll be excited as I was to hear as well that the awesome guys at PixiApps are working on Ecoute for iOS to “bring something new to the iPod app” which will obviously have the same beautiful user interface and extra little bonuses like social that the Mac version does. Follow the progress over here.

I Was Just Thinking…

I’ve recently started using Ecoute, the iTunes client by the guys from PixiApps, and i’m in love with it, using it I realize how large and cluttered iTunes is when it could just be a tiny window. But I do miss just how linked in iTunes is with Apples network - I can listen to podcasts in Ecoute (which is a huge step forward from the last update) but I can’t download new ones, if the guys at PixiApps added multiple libraries, podcast updates within the app and iPod syncing it would BLOW MY MIND.

I realize it would take a lot of backwards engineering and it’d be pretty much the same story as Audion I posted earlier this week - the developers constantly updating the app so it would work after Apple patched the exploit - but all that functionality packed in a small little window would be amazing. Apple need to stop shoehorning any shit they can into iTunes and break it up for the launch of Lion at least. I don’t even care if its all apps (iOS and OS X) in the Mac App Store, media in iTunes (with an interface like Ecoute) and Ping all on its lonesome - it just needs to change.

An awesome read from the awesome guys over at Panic Software, telling the heart melting story of their application Audion, the reason it’s appropriate today of all day, is because, as you may or may not know, it’s iTunes’ 10th birthday! So happy birthday iTunes, you’ve come a very long way! Anyway, I digress, reading this post from the guys at Panic is the closest your going to get to the inside scoop on what made iTunes. It’s a lengthy read but totally worth it; if you’ve got an hour going spare - it is ten at night, at time of writing, so i’m sure you do - check it out now, otherwise, whack it in Read it Later or Instapaper, you have to read it though, you wont regret it.

Is “iTunes Live Stream” The Announcement We’ll Never Forget?

Now this is more like it! Thank god it probably isn’t The Beatles! The Apple Lounge are now speculating the event might be about a new feature dubbed the “iTunes Live Stream”. Many believe this points towards a new video streaming feature which I think would be great, I don’t know what the feature would entitle but it would hopefully tie in with the Apple TV making it an almost viable purchase.

The other theory is that the iTunes Live Stream will allow users to share specific content with friends and family. Not sure what this entitles either. Still very vague. If i’m honest I think the aforementioned video streaming would be a better feature.

Regardless, the new addition probably wont apply to me and my PowerPC Mac, as mentioned in the article the new feature might rely on Apple’s new HTTP streaming for Apple devices - iOS and Intel Mac’s - which we’ve been using every time we watch a recent live stream of one of the event’s. Like I said, this is still one up on The Beatles; but so are most things. This new iTunes Live Stream feature may emerge tomorrow but what i’m really waiting for is for Steve to wow us with the info on their new streaming/cloud iTunes finally taking advantage of that itun.es domain, regardless of what the labels think.

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Italian blog The Apple Lounge found something really interesting the property list file of iTunes 10.1: code references of a feature called “iTunes Live Stream”, although it’s not clear what such feature could be aimed at. The Apple Loung and MacRumors speculate it might be something video-related, as Apple recently deployed its own HTTP streaming solution for Apple devices by live streaming the latest Steve Jobs’ keynotes. 

As Eric Slvika also reported for MacRumors:

‘Meanwhile, as noted in a series of Tweets from @dustinrue, other references to “iTunes Live Stream URL” in iTunes 10.1 files suggest the ability to handle “itls” as a URI scheme in much the same way that iTunes uses “itms” to handle requests to connect to the iTunes Store.’

We could speculate these “iTunes Live Stream” references might point out to the possibility to generate our own streams of audio and video content, perhaps from the cloud to any device. What if iTunes Live Stream was a protocol that would allow users to share specific content with friends and family, thus the “itls” scheme?

Speculation and guesses about what Apple is going to announce tomorrow are coming from all over the web. While All Things D believes we are not going to see anything streaming or cloud related, we’re hoping Steve Jobs plays the surprise card tomorrow.

Interested by this, and so happy I finish early tomorrow at 2:30 GMT so I should be able to watch the live stream - if it’s a streamed announcement, that is. As interested and happy as I am though I must confess i’m not particularly excited about the announcement. Mentioned in the article, it’s unlikely we’ll get a subscription service or cloud iTunes, so i’m not quite sure what it will be. There’s been so much speculation it might be The Beatles library coming to iTunes; with tonnes of alleged ‘evidence’. But i’ll be gravely disappointed if this is the case as it’ll be forgotten within the month. The most believable possibility for me is iTunes going worldwide which some people have picked up on with the world clocks, but I really was expecting something bigger. I guess all we really can do is speculate until 3:00 roll’s on tomorrow. At least we can live in hope of some day having a cloud/subscription iTunes: the itun.es domain remerging last week, with speculation for it to be used with Ping, Twitter integration, apparently not, look’s like Apple have something bigger lined up for the domain even if it isn’t clear yet.

macinews:


Apple today updated its homepage with an announcement teasing a major iTunes-related announcement to made tomorrow at 10:00 AM Eastern time.

Tomorrow is just another day.
That you’ll never forget.

Check back here tomorrow for an exciting announcement from iTunes.

There have been no…

Ping Gains Twitter Support

This is big for Ping. The other additions; the Ping sidebar, the Ping Like & Post options on all of your songs in iTunes. I couldn’t have cared less, I actually found both the features quite annoying but this is going to get more people connected through Ping and hopefully more people using it. I’m interested in the integration of Ping post’s in the Twitter rich embed panel and i’m going to try and start using it. Make the Twitter a little more personal, you know?

I do though think (more like ‘hope’ actually) this is just the start. What Ping is really missing is a way for people to actually communicate though Ping. At the moment you can only comment on someone else’s post, but even that’s a bother to do. The integration of Twitter could be taken a lot further: 140 character status’ which would be posted to Twitter and Ping. @ Style messaging to Ping users through Twitter,and of course the other way around. Both networks could benefit from this I think, getting more users. Obviously though, Ping is going to be the network which gets the most out of this partnership: the major social network taking Ping under it’s wing.

Twitter, Ping Integration

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Good news, Ping users: Apple’s music discovery service just got official Twitter support, according to the Twitter blog:

Starting today Ping, iTunes’ new social network for music, and Twitter are making it even easier for people to share music discoveries with their friends by putting Ping activity, song previews and links to purchase and download music from the iTunes Store right in their Tweets on Twitter.com.

Basically, you can link your Ping profile to your Twitter account and find Ping users among the people you’re already following on Twitter. Once the accounts are linked, your Ping activity will be mirrored to Twitter, and thanks to NewTwitter’s rich embed panel you’ll be able to see song previews and iTunes links directly in the Twitter home page:

When you click on a Tweet that’s sent via Ping or that contains an iTunes link, you’ll see the song or album in Twitter’s details pane, with the ability to listen to song previews from iTunes, making the experience even richer.

iTunes song previews are available on Twitter.com in the 23 countries where the iTunes Store offers music.

This is a huge step forward for Ping, which is still lacking Facebook support. Ping, however, just got a lot more connect and, perhaps, useful with the addition of Twitter.