Design is not just what it looks like and feels like. Design is how it works.” - Steve Jobs
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| — | I think this sums up the Apple experience perfectly; we don’t buy into it just because it looks pretty, of just because the UI is amazing, or just because of the great customer service, or just because anything now with the iconic apple with a bit taken out has become a status symbol. We buy into the apple franchise because of all of those things, the whole package. |
